Category: Language

  • Making Science Public 2025: End-of-year round-up of blog posts

    Making Science Public 2025: End-of-year round-up of blog posts

    This year has been quite a year! First, I had to move the blog to a new independent home after the University of Nottingham shut down their blogging platform (I wrote two posts about this, one reflecting on the past and one on the future). Second, there was a lot to blog about, from wildfires…

  • From symbolist poets to science communication: Exploring an invisible thread in my academic life

    From symbolist poets to science communication: Exploring an invisible thread in my academic life

    Years and years ago, I had an Academia profile in which I mentioned that when I began studying French literature in the mid-1970s I fell in love with Baudelaire and Rimbaud. I no longer have access to Academia, but somebody must have seen that sentence and recently sent me an email asking how I got…

  • Observing shifts in metaphors for AI: What changed and why it matters

    Observing shifts in metaphors for AI: What changed and why it matters

    In my previous two posts I have made the case for an AI metaphor observatory and surveyed the recent academic landscape of studies dealing with metaphors for AI in the sense of GenAI and LLMs. In this post, the third and last in my ‘trilogy’, I’ll attempt to review recent trends and shifts in metaphor…

  • Parasocial Relationships: Problematic Practice or Public Promise?

    Parasocial Relationships: Problematic Practice or Public Promise?

    This year’s Cambridge Dictionary Word of the Year is “parasocial”—spurred on by growing concerns over our love affair with AI chatbots. ••• This is a quick guest post/repost by Andrew Maynard. Andrew first published it on his Substack “The Future of Being Human” on 19 November, 2025. I read it while waiting for the dentist…

  • Metaphors for AI: An overview of recent studies

    Metaphors for AI: An overview of recent studies

    In my previous post (part 1 of a trilogy) I called for an AI metaphor observatory to watch how people make sense (and sometimes nonsense) of generative artificial intelligence, or GenAI, through metaphors. I was pleased to see that many scholars are now collecting AI metaphors and studying them systematically and I provided a rough…

  • Enshittification: A word for our times

    Enshittification: A word for our times

    On 9 October Jack Stilgoe posted a question on Bluesky: “Has Cory Doctorow done a piece on the enshittification of enshittification yet?” Ken Tindall replied: “The word enshittification has turned to shit but not through a process of enshittification.” This made me think. Is it true? Is there evidence for this? So, I started to…

  • Metaphor, alchemy and lessons from the 17th century

    Metaphor, alchemy and lessons from the 17th century

    Philip Ball has just published a magnificent book on the history of alchemy: Alchemy: An Illustrated History of Elixirs, Experiments, and the Birth of Modern Science. This made me think about metaphor, of course, given how central metaphorical language was to alchemical practice. In a sense, metaphor is alchemy, metaphorically speaking, as it transmutes two…

  • Climate change and climate discourse: A dual disintegration

    Climate change and climate discourse: A dual disintegration

    I was idly watching the world go by on Bluesky around 25 September when I noticed a conjunction of several events that made me think about climate change communication yet again, and how bad things are at the moment. On 24/25 September, an Extreme Weather conference (ExtremWetterKongress) was taking place in Hamburg, Germany, where a…

  • Understanding computational hermeneutics: Making meaning between the past and the present

    Understanding computational hermeneutics: Making meaning between the past and the present

    A large group of scholars led by Cody Kommers and Drew Hemment at the Alan Turing Institute recently published a paper on ‘computational hermeneutics’. They mention Hans-Georg Gadamer and Wilhelm Dilthey, two godfathers of hermeneutics, and talk about situated meaning, ambiguity and the plurality of meaning. How intriguing, I thought. The paper brought back memories…