Tag: AI
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The apo-collapse
In April 2024 I asked myself a question and then didn’t answer it. Back then I was writing a blog post about “model collapse”, the unsettling metaphor for what happens when an AI trains on its own output, degrading generation after generation like a digital case of mad cow disease. I then began to wonder…
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AI watermarks: A placebo metaphor?
I have written about AI slop and AI fakes as part of my work here on the ‘metaphor observatory’ in the era of generative AI. So, when I saw posts on Bluesky about ‘watermarks’, I pricked up my ears. The buzz was all about Anthropic adding ‘watermarks’ to Claude so that one can see what…
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AI, metaphors and control
In the early 2000s, during the dramatic but now almost forgotten outbreak of foot and mouth disease in cattle, I wrote about war metaphors and the issue of projecting control over an ‘out of control’ virus through metaphor. Recently, in the age of AI, we have seen a mirror image of the control framing emerging,…
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The cage and the core: Metaphor in Claude’s constitution
This is a guest post by Yury Sorochkin, an Independent Scholar ••• In January 2026 Anthropic published an 84-page document called Claude’s Constitution. It was written, its authors say, primarily for Claude — the company’s AI assistant — and it sets out in considerable philosophical detail the values, behavioural constraints, identity and possible moral status…
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From copilot to co-existence: Changes in human-AI interactions
I have written a lot about the metaphors we use to talk about generative AI, but for some reason, one obvious and deep-rooted metaphor has flown under my radar: ‘copilot’ or ‘co-pilot’. It is so ubiquitous that it is easy to overlook. In this post I want to rectify that situation and examine how the…
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Making Sense of AI: An anthology of language, metaphor and public understanding
Over the last decade, between May 2016 and May 2026, I have written about 50 blog posts about AI and metaphor spanning a large variety of topics, from recording emerging metaphors, describing shifts and changes in metaphors and discussing their impacts on science and society. I have now sorted these posts into categories so that…
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Stochastic flock: A new AI metaphor
Everyone who has anything to do with chatbots, generative AIs or LLMS knows about the ‘stochastic parrot’, a metaphor created by Emily Bender and colleagues in 2021. It sits on its perch and looks sternly at developers and users of these new computer technologies. At least everybody pretends to know it, because ordinary people don’t…
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Polysemy, pragmatics and puppetry: What AI can learn from ethnomethodology
I recently wrote a blog post in which I summarised some research on the topic of multiple meanings and AI against the backdrop of an old paper of mine on ‘ambiguities we live by’, published in 2001 in the Journal of Pragmatics. Pragmatics is a branch of linguistics that studies how language is used in…
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AI literacy and the case for polysemy awareness
I have recently written two posts on the issue of multiple meanings, polysemy and ambiguity, in AI discourse. When chatting with various people interested in AI metaphors, which has so far been my research focus, I realised that we all had neglected the topic of polysemy, or the multiple meanings that words have in a…
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‘Fake’: From murky origins to murky future
On 2 February 2024 I wrote a post entitled “Truth, post-truth and post-fake”. I started the post like this: “I was sitting at my desk trying to think about something I could blog about. For some reason the word ‘truth’ popped into my head. After that I … messed about on the news database Nexis, rummaged…