Tag: metaphor
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Making Sense of AI: An anthology of language, metaphor and public understanding
Over the last decade, between May 2016 and May 2026, I have written about 50 blog posts about AI and metaphor spanning a large variety of topics, from recording emerging metaphors, describing shifts and changes in metaphors and discussing their impacts on science and society. I have now sorted these posts into categories so that…
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AI literacy and the case for polysemy awareness
I have recently written two posts on the issue of multiple meanings, polysemy and ambiguity, in AI discourse. When chatting with various people interested in AI metaphors, which has so far been my research focus, I realised that we all had neglected the topic of polysemy, or the multiple meanings that words have in a…
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Mud, monsters and solidarity: Social representations of the 2024 Valencia floods
Last week I wrote a post about the 2025 California wildfires. This week’s post is about the 2024 Valencia floods. These are just two examples of increasingly frequent extreme weather events that affect people around the word. They also affect the language we speak, especially the metaphors we use to make sense of such events.…
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Fire, wind, and lies: How we talk about wildfire shapes how we respond
Rusi Jaspal and I recently published an article on the metaphorical framing of the January 2025 Southern California wildfires. Here is a short blog post about it to whet your appetite for the real thing which appeared online first in Metaphor and the Social World under the title “Fire, wind and lies: Mapping the metaphorical…
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Sandboxes and moats: Wrestling with AI metaphors
After this morning’s (17 April 2026) news reports, most of you will know about the furore surrounding the non-release of Anthropic’s Claude Mythos AI model and its implications for cybersecurity (listen to this podcast to get some understanding). Cybersecurity will, however, not be the focus of this post; it will, of course, be metaphors. The…
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‘Habsburg AI’: Portrait of a metaphor and its family
A reader of my blog (yes, there is one!) recently asked me whether I had heard of “Habsburg AI”. To my shame I had not. So, I looked it up and what I found made me think, both about AI and about metaphors for AI. I have been blogging about metaphors for AI for a…
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Vibe-coding spaghetti: Unpacking an AI metaphor for biology
I recently saw a post on Bluesky just saying “Coconuts”. Intriguing! Underneath was a screenshot of a tweet which was even more intriguing. The tweet said: “A techbro told me that biology is easy because DNA is just code, right? I told him that DNA is 4 billion year old, completely undocumented, vibe-coded spaghetti, built…
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Metaphors AIs live by
I wanted to write something about the history of science this week but I’ll postpone that until next week. In this post, I just want to draw your attention to a phenomenon relating to AI and metaphors that is quite intriguing and that I don’t understand, especially since I only use AIs, that is Claude,…
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Metaphors for AI: Networks, holes and loops
I have been observing metaphors for generative AI for some time. This does not mean that I understand what’s going on in AI, but they provide me with an illusion of knowledge. They throw a net or mesh of metaphors over the topic that provides something of an epistemological safety net. But sometimes that net…
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From metaphors on market day to metaphors we live by
I was talking the other day with some people about AI metaphors. During that discussion the thorny question came up ‘what are metaphors anyway?’, followed by ‘is there anything in language that’s not metaphorical?’. This brought to mind a very old quote. In 1730 the grammarian and philosopher César Chesneau Du Marsais said: “I am…