Making Science Public: A blog on science, language and culture
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‘Habsburg AI’: Portrait of a metaphor and its family
A reader of my blog (yes, there is one!) recently asked me whether I had heard of “Habsburg AI”. To my shame I had not. So, I looked it up and what I found made me think, both about AI and about metaphors for AI. I have been blogging about metaphors for AI for a…
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Is ‘cultural technology’ a metaphor for AI?
This morning, I opened Bluesky and saw a message from Matthew Cobb alerting me to an article in The Observer on “Ten metaphors for AI” by John Naughton. Metaphors for AI, c’est moi, I thought, and indeed in the online version there is a link to one of my posts. Wow. At the same time…
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AI through a bilingual lens: Metaphors in Italian and English
This is a guest post by Barbara Gabriella Renzi and Giulio Napolitano who have just published an article exploring AI metaphors from a bilingual perspective, comparing metaphors in English and Italian. This adds a new dimension to my own work on AI metaphors here on the Making Science Public blog and fills a real gap…
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Vibe-coding spaghetti: Unpacking an AI metaphor for biology
I recently saw a post on Bluesky just saying “Coconuts”. Intriguing! Underneath was a screenshot of a tweet which was even more intriguing. The tweet said: “A techbro told me that biology is easy because DNA is just code, right? I told him that DNA is 4 billion year old, completely undocumented, vibe-coded spaghetti, built…
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The Kraken wakes: Tennyson and tales of Victorian science
During unsettling times such as these, I tend to escape into the distant literary and scientific worlds of the 19th century, into what one might call, using a verse by the poet Alfred, Lord Tennyson “the fairy-tales of science”. A new book by Richard Holmes has just come out that allows me to do just…
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Metaphors AIs live by
I wanted to write something about the history of science this week but I’ll postpone that until next week. In this post, I just want to draw your attention to a phenomenon relating to AI and metaphors that is quite intriguing and that I don’t understand, especially since I only use AIs, that is Claude,…
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Metaphors in AI and genomics: Going beyond blueprints and parrots
I have been writing about metaphors in genetics and genomics since 2003 and about metaphors in AI/GenAI/LLMs since 2023. Recently, I started to wonder whether there are any similarities and differences in the nature and use of metaphors between the two fields and whether this has any possible impact on science communication. As usual, I…
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Peptides, wellness and woo: A linguistic analysis
My recent blog posts have mainly dealt with topics focusing on AI and metaphors; but for a while now I wanted to get back to writing something about biology, a field which has fascinated me for a long time. Then I saw an article in The Guardian on an injectable ‘peptide craze’ sweeping the US,…
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Making and unmaking AI metaphors and magic
Twenty years ago, Noel and Amanda Sharkey, seminal contributors to early AI debates, wrote an article on artificial intelligence and natural magic which deserves to be read again today. They focus on robots and could probably not have foreseen the advances made in the last three years in generative AI, but what they say holds…
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Moltbook: Snapshots of a metaphorical firework
(Now also available as podcast!!) In late January 2026, a social network appeared where only AIs could post and within days, the internet had responded with an explosion of parodies, panic, and metaphors that revealed as much about us as about the bots. In this post I have taken a few snapshots of this mimetic…
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